Why Does Online Reputation Management Matters to Your company?

Remember those days when deciding upon a college meant seeking advice from acquaintances who were a part of the college and had experienced the curriculum. This word of mouth process was a long one, where the entire family was involved in gaining knowledge about the college. And once that was done, a college was finally decided upon. And even today, these reviews are equally important. Only now, we are more digitally connected. And getting reviews is not really a tough job. 

In the digital world, the trust on a brand is a function of what is being said about you and how many people are saying it. Consumers trust brands that have people talking positively about them. Whether it is a product or a service, online reviews are 20 % more effective in influencing the buying decisions than a brand just using social media as a tool for promotion.

There are ORM Companies that are specific to sectors too. Like Glassdoor for workplace, PagalGuy for career guidance and Bravelily for Hospitals. Moreover, reviews have become so popular that influencers today are getting paid just for reviewing a product or two.

When it comes to a brand, here’s how reviews can impact your business, as said by HashTAGit, the best reputation management company in Gurgaon.

• Creates your brand’s image: Every time a review about your brand is added on a platform, the cumulative rating of your brand is affected. A positive cumulative review creates a positive image and a negative cumulative review ends up creating a negative image. 
• Builds your brand’s credibility: Did you know, almost 90% users read reviews online before visiting a business and 88% consumers believe online reviews as much as personal recommendation? Consumers today are more digitally literate than ever before. And they conduct searches thoroughly before making a buying decision. If your brand has multiple positive reviews, your brand’s position can be solidified in the minds of your customers.
• Improves your brand’s visibility: When a customer reviews your business, it kind of authenticates your business on Google or any other reviewing site. This improves your chance of being discovered by potential customers. And if the reviews are great, chances are your business has already got a lot of clicks.
• Engages with customers: A brand is what its customers have made it. And reviews give you a chance of getting to know your customers in a better way. Negative reviews are a threat, but they can also be turned into opportunities. By getting in a conversation with users, areas that need to be worked upon can be identified.

While reviews are important for any business, it is also important that they are being managed appropriately. As per HashTAGit, Brands must be cautious of fake reviews as there are unethical businesses that intend to tarnish the image. It is difficult to differentiate between real and fake reviews and this ends up impacting your business negatively. As the number of internet users increase, so does the importance of the best online reputation management services.