Today’s consumers are digitally savvy. Before buying a product, they are going to look for information on the internet. For your business to sustain and thrive in today’s competitive world, it is critical to build online presence for the visibility of your brand. You already know where your consumers are. That is where you ought to be too.
Had it been 10 years ago, most marketers today would have built a website and stuffed it with loads of content. But today, the dynamics have changed most certainly. Marketing goes far beyond having just a website. If you want business from your existing and potential buyers, you will have to reach and engage them in a conversation. However, the digital journey for every business is different. While there are multiple techniques and platforms for you to get a hands-on experience upon, all your tactics depend upon the objectives you wish to achieve.
Digital Marketing can help you reach different customers at different stages of the buying behavior cycle, namely at the three major stages – Awareness, Consideration and Decision. Ever since the customers today have become digitally savvy, the buying behavior cycle has changed. Say, you as a customer wish to buy a mobile phone. The first place where you go to get information is the Internet. This is the behavior that not just you but also your friends follow. So is the case with your customers.
The HashTAGit Matrix created by the team at HashTAGit, a Top Digital Marketing Agency for healthcare, also known as the HTI Matrix, helps assess where you stand and manage your strategy to improve, manage and strengthen your position in the world of digital marketing. The matrix, which was made after a thorough analysis of marketing plans of almost 100 organizations, classifies businesses based on Digital Activities and Sentiments and Digital Responsiveness. This matrix can be used by brands from all industries and kick start their journey in Digital Marketing. Given below are the levels of the HTI Matrix that tells you where you stand in your digital journey.
Level 1- Anti-Social
If you think marketing on social media is wasting resources and are not willing to improve your presence on the world wide web, then you are anti-social. You may think that if you have a website you are pursuing digital marketing, but what is the point of having a website that is not managed and promoted effectively.
Level 2- Digital Placeholder
Social media is all the rage in today’s Digital World. You too have joined the bandwagon. But you are using social media with no clear objectives. You are still trying to figure out how to use the right keywords so that your website is visible at least on the first page of the web search engine results. This is who a digital placeholder is.
Level 3- Digital Anchor
You are much ahead of the digital placeholders. You are using social media for all the right reasons. You know what is important in SEO and are doing a great job at managing reviews. However, when it comes to engaging in conversations with your existing and potential customers, you tend to fall behind. This leads in a loss of business. You are just a digital anchor.
Level 4- Digital Magnet
You are the Rockstar when it comes to digital marketing. With clearly defined objectives, you have given yourself a purpose to slay in the digital world. Moreover, you have won the hearts of both your potential and existing customers by engaging with them. Your website ranks among the top 5 in the search engine results page. Your business gets much of its traction from Digital Marketing efforts. You are the real deal here. You are the Digital Magnet.
Wherever you stand in your digital marketing journey, you will be able to see quick results as it is easier to measure ROI. However, it ultimately depends on the scale and effectiveness of your digital marketing strategy. Also, unlike conventional modes of marketing, you do not require a huge budget here. The only objective here is to create content that’s high in quality and there is just one investment: Your Time. Or you could just partner with a Digital Marketing Agency.
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